Lidar remains underutilized in ADAS, but China is changing that – with 150+ production models already equipped. Driven by regulation, consumer trust and smart integration, lidar is scaling faster in China than anywhere else. In this session, Peipei Zhao, president of North America at RoboSense, shares deployment lessons from China and how they can inform global ADAS strategies. Drawing on programs like the first US OEM initial lidar deployment, he explores how lidar adoption can grow across markets. Rather than focusing on specs, this talk reframes lidar’s role through deployment, perception and system design – offering a strategic blueprint from China for the world.

• Why lidar is scaling faster in China than anywhere else – and what global OEMs can learn from its regulatory, consumer and integration models
• How public visibility and branding influence lidar’s perceived value beyond its technical specs
• What real deployment reveals: pricing myths, feature positioning and system design lessons that drive adoption or stall it
• Key insights from US OEMs and other cross-market programs bridging East-West ADAS strategies
• How China’s lidar deployment offers a practical blueprint for the rest of the world navigating autonomy and sensor fusion